Brooke Helppie McFall is a Senior Quantitative UX Researcher at Meta.
Previously, McFall was an associate research scientist at the Survey Research Center within the Institute for Social Research at the University of Michigan. Her research interests include retirement decision making and the role of occupation and cognition on retirement decisions. McFall received her PhD in economics from the University of Michigan in 2011. She holds a BA in economics from the University of California at Davis.